Robert (Rob) Carroll
Principal Coach, Chief Transformation Officer

HELLO, I’M ROB


For most of my life, I tried to lead from strength, certainty, and responsibility. I believed that if I worked hard enough, served well enough, and carried enough weight for everyone around me, I could keep everything upright—my teams, my family, my calling, even my own soul. But life has a way of revealing what we’ve been carrying long after our hands are tired. I’ve known seasons of momentum and seasons of silence. I’ve led organizations through breakthroughs, and I’ve walked through wilderness years where God closed doors I desperately wanted open. I’ve watched opportunities rise, fall, and rise again. I’ve discovered the sting of unmet expectations—and the surprising mercy that shows up when everything you’ve built gets tested.


Here is what I know now.


Trust is not a leadership accessory—it is the foundation.

Stewardship is not a strategy—it is a posture.

And identity cannot be borrowed from accomplishment; it must be rooted in who you are, not what you achieve.


My work is shaped by these truths.


I help leaders, teams, and organizations who look successful on the outside but know something deeper is shifting on the inside. They feel a pull toward a more grounded way of leading—a way marked by integrity, intimacy, clarity, and courage. Some are tired of performing. Some are tired of pretending. Some are simply ready to grow again. I don’t offer quick fixes or leadership clichés.

I teach trust-building, influence rhythms, stewardship-based leadership, and the long obedience of becoming someone who can carry both authority and humility at the same time. I believe transformation begins when leaders stop climbing for significance and start lifting for impact. When they stop leading from scarcity and start leading from identity. When they stop trying to prove who they are and start becoming who they were always created to be.


The question that shapes my work is this:

Who are you becoming—and is that person someone your future influence can trust? If that question pushes you, inspires you, or unsettles you… you’re in the right place.

Core Competencies

  • Executive & Leadership Coaching
  • Leadership Program Development
  • Strategic Thinking & Business Acumen
  • Change Management | Transformation Leadership
  • Active Listening & Communication Skills
  • Cross-Functional Collaboration | Stakeholder Engagement
  • Organizational Development & Talent Strategy Alignment
  • Mentorship | Team Building | Facilitation
  • Lean Six Sigma | Operational Excellence
  • Content Development | Thought Leadership
  • Systems Thinking & Problem Solving
  • Redzone Utilization

Accomplishments

  • Guided multi-site firms through cultural transformation, resulting in a 30% productivity increase and 22% boost in engagement scores.
  • Led a solar sales team to record-breaking growth through leadership development, generating $100M+ in new contracts.
  • Delivered the B.A.L.S.A. Method™ Simulation to over 300 leadership trainees, impacting 10,000+ professionals across North America.
  • Developed the E.L.E.V.A.T.E.-LegacyLift™ Framework to drive lasting change through executive coaching and team alignment.
  • Mentored over 275 Six Sigma Black and Green Belts, embedding continuous improvement and leadership skills across operations.
  • Certified Executive Coach, Speaker, and Trainer John Maxwell Company
  • The John Maxwell Team August 2019 – Present
  • Values-based executive coach and transformation leader with 20 years of experience, transitioning from freelance consulting to a full-time transformational coaching role guiding senior leaders and C-suite executives through high-impact coaching and enterprise transformation. Skilled in leadership development, emotional intelligence, and strategic change, with a proven track record of enhancing leadership effectiveness, aligning talent with business outcomes, and driving sustainable performance across diverse industries.